Wix and Squarespace users are a massive market. Many outgrow their platforms and need real hosting. You can be the solution they migrate to.
Why They Switch
| Problem with Website Builders | Your Solution |
|---|---|
| Limited customization | Full WordPress flexibility |
| Expensive for what you get | Better value hosting |
| No email hosting | Professional email included |
| Locked into platform | Full data ownership |
| Slow loading speeds | NVMe-optimized hosting |
| Poor SEO tools | Full WordPress SEO capabilities |
The Migration Offer
Remove the biggest barrier (migration effort) by offering free migration:
| Migration Type | Your Effort | Client Value |
|---|---|---|
| Wix to WordPress | 2-4 hours | $200-500 |
| Squarespace to WordPress | 2-4 hours | $200-500 |
| Content + images transfer | 1-2 hours | $100-200 |
| DNS cutover assistance | 30 minutes | Peace of mind |
Free migration converts on-the-fence clients. The lifetime value of the client far exceeds the migration cost.
Migration Checklist
- Export content from current platform
- Set up WordPress on your hosting
- Import and format all content
- Recreate navigation structure
- Match branding (colors, fonts, logo)
- Set up redirects from old URLs
- Configure email accounts
- Test all pages and forms
- Switch DNS when client approves
- Monitor for 48 hours after switch
Feature Comparison You Can Share
| Feature | Wix | Squarespace | Your Hosting |
|---|---|---|---|
| Monthly price | $17-39 | $16-49 | $15-30 |
| Storage | 2-50GB | Unlimited | 10-100GB NVMe |
| Custom code | Limited | Limited | Full access |
| Email hosting | Extra cost | Extra cost | Included |
| SEO control | Basic | Good | Full |
| Plugins/extensions | Wix App Market | Limited | 60,000+ WP plugins |
| Data export | Partial | Full | Full |
Handling Objections
| Objection | Response |
|---|---|
| "I don't want to learn WordPress" | "We handle updates and maintenance. You just edit content." |
| "What if something breaks?" | "We include daily backups and priority support." |
| "Migration sounds scary" | "We handle the entire migration. Zero downtime." |
| "Wix is easier to use" | "WordPress with Elementor is equally visual." |
Where to Find These Clients
- Facebook groups: "Wix Help" and "Squarespace" groups
- Reddit: r/wix, r/squarespace
- Google Ads: Target "Wix alternative" and "Squarespace migration"
- Content marketing: "Wix vs WordPress" comparison articles
- Local business networking: Many use builders because they didn't know alternatives exist
Hosting these migrated clients on Space-Node's reseller hosting gives them a speed improvement they immediately notice. NVMe SSD vs builder platform speeds is a night-and-day difference.
