Discord server tags help people find your community through search and discovery. Used well, they bring in new members organically. Here is how tags and Discord discovery work.
What Are Discord Server Tags?
Tags are keywords that describe your server's topic and interests. They help Discord categorize your server and surface it to users browsing or searching for communities like yours, especially through Server Discovery.
Server Discovery
Server Discovery is Discord's built-in directory where users find public communities. To appear there, your server must:
- Meet Discord's eligibility requirements (member count, activity, no recent violations)
- Have Community features enabled
- Comply with Discord's guidelines (safety, rules channel, etc.)
- Add accurate tags and a description
Not every server qualifies, but enabling Community and tagging properly is the first step.
Enabling Community Features
- Open Server Settings → Enable Community
- Complete the setup (rules channel, community updates channel, content filters)
- This unlocks Discovery eligibility and additional tools
Adding Tags and a Good Description
Once Community is enabled and you pursue Discovery:
- Choose relevant tags/keywords that match your topic (e.g. the game you play, your genre)
- Write a clear description with the keywords people would search
- Pick the right category for your server
- Keep it accurate, misleading tags hurt retention and can violate rules
Choosing the Right Keywords
- Think like a searcher: what would someone type to find your community?
- Use the game name, genre, and activity (e.g. "survival", "roleplay", "esports")
- Be specific enough to attract the right members, broad enough to be searched
- Avoid stuffing irrelevant tags
Growing Through Discovery
- Stay active, Discovery favors engaged servers
- Keep rules and moderation tight to remain eligible
- Refine tags based on what brings members
- Combine with external promotion (your game server, social media, website)
Beyond Discovery: Other Ways to Get Found
- Vanity URL (Boost Level 3) for a memorable invite
- Listing sites that index public servers by tag
- Partner/affiliate with related communities
Tips
- Enable Community first, it is the gateway to Discovery
- Use precise tags that match real searches
- Maintain activity and safety to keep Discovery eligibility
- Pair discovery with your own channels (game server, socials) for steady growth
FAQ
What are Discord server tags? Keywords describing your server's topic that help users find it through search and Discovery.
How do I get my server in Discovery? Enable Community features, meet the eligibility requirements, and add accurate tags and a description.
How do I make my Discord server easier to find? Enable Community, use precise tags, stay active, and promote your invite externally.
Related: Discord server setup, Discord server templates and layout, Discord server branding