Strong branding makes your Discord server look professional and memorable. From the server icon to banners and role colors, here is how to build a consistent visual identity.
Server Icon
The icon is your server's face in the sidebar and invites.
- Recommended size: 512x512 pixels (square)
- Format: PNG (supports transparency) or animated GIF for boosted servers
- Tips: keep it simple and readable at small sizes; a logo or single symbol works best
Server Banner
The banner appears at the top of your server (requires Server Boost Level 2):
- Recommended size: 960x540 pixels (16:9)
- Format: PNG/JPG, or GIF for animated banners
- Tips: include your server name/logo; avoid clutter near the edges
Invite Splash Background
The invite background (Boost Level 1+) is the image people see on your invite link:
- Recommended size: 1920x1080 pixels
- Tips: use an eye-catching image that represents your community
Role Colors
Role colors are part of your brand:
- Pick a consistent color palette matching your logo
- Give staff distinct colors (admins, mods)
- Use color to make important roles stand out
- Remember: the highest colored role shows a member's name color
Custom Emojis and Stickers
- Upload custom emojis (recommended 128x128) that fit your theme
- Add stickers for boosted servers
- Branded emojis encourage engagement and reinforce identity
Consistency Across the Server
- Match your icon, banner, and splash to the same theme and colors
- Use the same logo across Discord and your other platforms (website, social)
- Keep a consistent tone in welcome messages and channel descriptions
Tools for Creating Assets
- Use a design tool (Canva, Photoshop, Figma, or free alternatives)
- Start from your brand colors and logo
- Export at the exact recommended sizes to avoid blurry uploads
Server Boosts and Branding Perks
Higher boost levels unlock:
- Level 1: invite splash, animated icon, more emoji slots
- Level 2: server banner, larger upload limit
- Level 3: vanity URL, even more perks
A vanity URL (e.g. discord.gg/yourname) is a big branding win at Level 3.
Tips
- Test assets at small sizes to ensure readability
- Keep edges clear of important content on banners
- Reuse your logo everywhere for instant recognition
- Update seasonally if it fits your community
FAQ
What size should a Discord server icon be? 512x512 pixels, square, PNG or animated GIF.
What size is a Discord banner? 960x540 pixels (requires Boost Level 2).
How do I get a vanity invite URL? Reach Server Boost Level 3, then set a custom vanity URL in server settings.
Related: Discord server setup, Discord server templates and layout, Discord server tags